Our Philosophy

Web Design is a balance between art, science, literature and marketing. To create a truly brilliant website, you need to have a little understanding of each, but also know the correct balance. Many websites fail not because they are ugly or lacking in information, but because of a poor balance between them.

Often a site with a high graphics load, the designers may pay more attention to how a page looks rather than considering other issues such as how visitors are going to find the page via a search engine. Some might rely more on advertising than search engines to attract visitors to the site. Search engines love content, especially relevant content. So if you want to appear high in the rankings for your particular market, a logical website with a high volume of text based content is highly valued by search engines.

Another problem when using lots of graphics on a page is that download times can be greatly lengthened, often irritating the user. This is an engineering challenge to create a website that looks great graphically yet to minimize graphics and graphic file sizes. This is an on-going challenge as increased bandwidth invites increased amounts of content.

On the other side of the issue, search engine optimization consultants (SEOs) are concerned with how well a web site works technically and textually: how much traffic it generates via search engines, and how they can place certain words and phrases on the site to attract search engines. As a result, the designers and SEOs often end up in disputes where the designer wants more 'pretty' graphics, and the SEO wants lots of 'ugly' keyword-rich text, bullet lists and text links. The resulting site can be ugly and messy and put surfers off because of the amateurish look of these kind of sites. We strive to keep the accurate balance between rich text content and visually appealing graphics to give you the best possible website for your Internet needs.